Context
Project for a client who wanted to build his own bikes brand. We had to create it from scratch: website, social networks, seo, communication strategy…
Conception
The specificity of his brand is the customization of their bikes through a configurator in the purchase funnel. The website tone had to be neutral to showcase the products
Technical
We made a custom WordPress theme build with Timber and ACF PRO. For the e-commerce part, we used WooCommerce and several plugins for technical features.
- Cache
- Paypal integration
- Language translation (polylang)
- Yoast SEO
The most interisting page to do was the bike configurator. To achieve this, we had to rewrite the plugin Visual products configurator.
